Richard Warnecke, PhD

Abstract of presentation at UNC-Chapel Hill on June 15, 2000

This presentation reviews the cognitive processes which influence how respondents understand survey questions, retrieve information to respond to the questions, form a judgment about the information (including interpret the response scales) and then edit the response they make. We review these processes with attention to ethnic/cultural variation. Recommendations about how these process influence questionnaire design are then made.

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